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Turkey wants to be called Türkiye in rebranding move

  • BFM
  •    
  • 23 days-ago

Turkey will be known as Türkiye at the United Nations from now on, after it agreed to a formal request from Ankara.

Several international bodies will be asked to make the name change as part of a rebranding campaign launched by the Turkish president late last year.

“Türkiye is the best representation and expression of the Turkish people’s culture, civilization, and values,” Recep Tayyip Erdogan said in December.

The UN says it made the change as soon as it received the request this week.

Most Turks already know their country as Türkiye. However the anglicised form Turkey is widely used, even within the country.

State broadcaster TRT was quick to make the change as soon as it was announced last year, explaining that among the reasons for the image rebrand was the association with the bird traditionally associated with Christmas, New Year or Thanksgiving.

It also pointed out the Cambridge English Dictionary’s definition of one of the meanings of the word as “something that fails badly” or “a stupid or silly person”.

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